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Tuesday, October 18 • 2:45pm - 3:10pm
(Case Study) Designing a Unified Experience at Coca-Cola

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Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Join Benny Lee, Global Manager of Experiential Design at Coca-Cola, in this fascinating session to discover:
  • How Coca-Cola continues to craft authentic and meaningful experiences with 3D technology and digital touchpoints.
  • Coca-Cola Creations, Coca-Cola digital collectibles, and NFTs.
  • What does Metaverse mean to Coca-Cola?

avatar for Benny Lee

Benny Lee

Global Manager of Experiential Design, Coca-Cola
Benny Lee is the Global Manager of Experiential Design from The Coca-Cola Company. His team leads global design strategy, brand identity, design innovation, digital and retail design in order to create a relevant and multidimensional end-to-end experience across global brand touchpoints... Read More →

Tuesday October 18, 2022 2:45pm - 3:10pm PDT
Town & Country Ballroom C 500 Hotel Cir N, San Diego, CA 92108