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Thursday, October 20 • 1:00pm - 1:25pm
(Case Study) From Greenhouse to Field: How the MS HoloLens & Iristick AR Technologies Are Delivering Innovation & ROI in the Global Ag Industry

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Our roles as Product Experience Researchers provide us with unique opportunities to gain technology insights across our entire enterprise. In recent years, we’ve recognized and successfully implemented AR solutions that are favorably impacting workflow efficiency, productivity, flexibility, competitive advantage, and ultimately, ROI.
 
In this talk, we’ll share our experiences:
 
  • Selecting research methods used to identify high candidate AR use cases
  • Algining fit and form factor requirements of commercially available AR products with the needs of our end users
  • Securing innovation funding for POC initiatives
  • Rapid solution prototyping, testing/evaluation, and software development
  • Business unit adoption, funding & solution advancement
  • Overcoming threats and obstacles
 
Our talk will conclude with a brief summary of other promising use cases we’re pursuing. An interactive Q&A will follow.

Speakers
avatar for Carrie Roy

Carrie Roy

Sr UX Researcher, Bayer
Exploring how people engage with information is at the core of Carrie Roy's User Experience research in R&D, her data-inspired art, and academic interests. Roy currently works with AR technologies as a UX Researcher for Bayer Crop Science. A former TEDx speaker, her interest in mixed... Read More →
avatar for Michael Calvillo

Michael Calvillo

Senior Product Designer, Bayer
Michael Calvillo, PhD,  is a Senior Product Designer at Bayer Crop Science, US. He is a member of a large User-Centered Design team who focuses on delivering highly usable hardware and software solutions to R&D pipeline end-users. With over 25 years of experience as a UX practitioner... Read More →


Thursday October 20, 2022 1:00pm - 1:25pm PDT
Town & Country Ballroom A 500 Hotel Cir N, San Diego, CA 92108